Lyndhurst, NJ – World- renowned chefs, Jose Andres, Ferran Adria and Juan Mari Arzak, infamously known around the world as the three innovators of modern Spanish cuisine, sat in an intense conversation for more than 2-hours discussing the significance of provoking emotion through food and elaborating on how Spanish cuisine has evoked “pure passion and entertainment” within the eating experience itself.
The event, entitled “ A Discussion with Friends: Ideas of Today, Foods of Tomorrow”, was well attended by over 300 guests, many consisting of chefs, students, media and culinary aficionados, packed the Albert Ballroom at the SLS Hotel in Beverly Hills on Monday, January 3rd, just to get a glimpse of the great culinary geniuses all on one stage. Rarely do the public get an opportunity to witness all three men gather in one space to discuss their thoughts on cooking and invite the participation of a question and answer session.
Andrés boldly stated “We create a language, emotion, provocation, sense of humor, reflection... what happens in life is mirrored by what happens in the kitchen." Arzak followed up with a clever remark of “We’ve developed a cuisine for non-cowards”, the audience laughed and ate it up.
Fagor America, the world leader in induction cooktop technology and a wholly owned subsidiary of Fagor Electrodomesticos, based in Spain, is thrilled to have been a sponsor of this historical event. This gathering was also a celebration of the second anniversary of the opening of Jose Andres’ 4- star restaurant, “The Bazaar by Jose Andres”, which has been packed with admirers since the doors first opened at the SLS Hotel.
Juan Mari Arzak’s contribution to the culinary world is immeasurable. He is known as the founder of “the New Basque cuisine”, which has, in all respect, created a strong brotherly bond between the three men and has influenced Adria and Andres in their ground-breaking style of cooking. Ferran Adria, who is recognized as one of the best chef in the world, is the owner of the much admired “El Bulli” restaurant in Roses, Spain, where the food can only be best described as “an experience that will give you sensual and intellectual pleasure”. Over the years, the two legends have created ideas and collaborated on dishes that ultimately created a new serge of chefs like Jose Andres.
The exciting and sometimes intense discussion between the men concluded later in the evening as guests were ushered outside into the reception area to be greeted by delectable samples of Jose Andres’ culinary delights. Guests were anxious at the possibility of having their picture taken with one of the great chefs or even a short personal conversational exchange that would inspire them for years to come.
While eating, many of the guests were also being introduced to Fagor’s beautifully innovative appliances that were on display in the reception area. Guests had a chance to handle and admire the magnificent inside-by-side Black Art refrigerators, the flawless stainless steel cooking center, the efficient induction cooktop and the 24” stainless steel built-in single oven. The evening was truly full of culinary surprises.
“To have the rare opportunity to present three of the most significant chefs of our time on one stage is quite an achievement” stated Patricio Barriga, President of Fagor America. “Each of these men, in their own very unique way, has forever changed the look and feel of how Spanish cuisine is enjoyed around the world. It has been a privilege for Fagor America to have had the opportunity to share this unique experience with everyone.”
About Fagor America Inc.
Fagor America Inc, headquartered in Lyndhurst, NJ, USA is a wholly owned subsidiary of Fagor Electrodomesticos, Spain. The Fagor brand is marketed in 100 countries. Fagor Electrodomesticos employs more than 12,000 people in 17 countries and operates 16 factories in three continents. Fagor is the worldwide leader in built-in induction cook tops, the leading appliance manufacturer in both Spain and France and the fifth largest appliance manufacturer in Europe.
Present in the US since 1992 with high-quality stainless steel cookware as the core product offering, today Fagor’s North American appliance line consists of induction, gas & radiant cooktops, refrigerators, dishwashers, convection ovens & range hoods. Fagor products bring together efficient, eco-friendly European styling tailored to American consumer’s needs. They are distinguished for having beautifully designed products constructed from the finest materials, and are user friendly and consistently reliable. For more information visit: www.fagoramerica.com