Make Elephants Fly (Steve Hoffman) – Award Winning Book

What is your big idea? And how do you get it off the ground?

Make Elephants Fly is all about the process of radical innovation. How do the smartest companies in Silicon Valley out innovate and out compete the rest of the world? Drawing on Captain Hoff’s experience incubating and accelerating hundreds of startups as the CEO of Founders Space, this book shows you everything it takes to make your big idea fly.

Why It’s Important

In today’s world, everyone will need to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer or professional, there’s a technology out there that’s going to upend your industry. And if you aren’t able to harness it to your advantage, someone else will. Innovation is no longer an option–-it’s the price of admission into the business world.

What You’ll Learn

The book is designed to help you implement the same innovation methodologies and processes as Silicon Valley’s top startups. It will teach you exactly how successful CEOs come up with breakthrough products and services. What are the methods entrepreneurs use to innovate? How do you structure innovation teams? What are the best ways to identify and vet new ideas? What does it take to foster a culture of innovation? And how can you put in place a process of innovation throughout your organization?

About the Author

Steve Hoffman, or Captain Hoff as he’s called in Silicon Valley, is the CEO of Founders Space, one of the world’s leading incubators and accelerators. He’s also an angel investor, limited partner at August Capital, serial entrepreneur, and author of Make Elephants Fly, the award-winning book on radical innovation.